Bakery

COOMING SOON

The Frignano Vivo Community Social Cooperative, in collaboration with FrignAut, intends to launch an artisanal cookie workshop/bakery designed as a community asset, based on the following key pillars:

• the quality and promotion of local agri-food supply chains,
• the job inclusion of people with disabilities,
• the involvement of the most vulnerable individuals in the production process.

The flagship product of the workshop will be a line of high-quality cookies inspired by local specialties. These cookies will be available in several variations, each featuring flavors tied to local excellence—such as blueberries, chestnuts, butter, spelt, and hazelnuts, among others. This concept was enriched by a pastry competition aimed at students of the IAL Serramazzoni. The new cookie line will complement the CookAut cookies, developed by Chiara Romani for FrignAut.

Initially, the other products will include cakes and desserts, with particular attention to local recipes; later, production will expand to include savory items. A specific product line will feature packaging created in socio-occupational workshops involving the most vulnerable young people.

As for sourcing raw materials, several key local suppliers have been identified. The strategy envisions a balanced mix of local sourcing and wholesale distribution in order to ensure the economic sustainability of the initiative.

Market analysis indicates a positioning within the artisanal, organic, and short supply chain product sectors, with a diverse target audience that includes local residents, second-home owners, and tourists. Distribution will occur through multiple channels: direct sales outlets, including those of suppliers and other cooperative allies. The distribution strategy is designed to grow gradually, starting with limited quantities and later expanding to local tourist facilities, with the goal of building a widespread distribution network across the territory.

The first location of the workshop will be established in a municipality within the Frignano territory and will cover approximately 100 square meters: one section will be dedicated to production and related areas (storage, changing room, bathroom), while the other section will host socio-occupational workshops and offer a welcoming space where everyone can engage in relaxing activities.